BBC WM swaps voiceovers for local people
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BBC WM swaps voiceovers for local people

Birmingham-based BBC WM has a new station sound from today, as it replaces professionally-voiced sweepers with imaging featuring the voices of listeners.

Production company Fresh AIr has been brought in to refresh the station sound, with a new strap line – ‘The voice of Birmingham and the black country’.

Neil Cowling from Fresh Air told RadioToday: “We auditioned hundreds of people on the street and chose 16 people who’d never been in a studio before. It’s involved six months of work, over 24 hours of voice sessions and the writing of a station anthem.”

The station anthem features the voices speaking lyrics that fit over the tune of Billy Joel’s ‘We Didn’t Start The Fire’ – have a listen to it here:

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 8 1825 11 November, 2013 Production News 7:08 am 201311 Monday, November 11th, 2013

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