OC takes Absolute Radio listeners Skiing
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OC takes Absolute Radio listeners Skiing

Absolute Radio’s Christian O’Connell Breakfast Show is to take a bunch of listeners to Switzerland and broadcast live from the Swiss Alps.

In a promotion with Switzerland Tourism and Crystal Ski Holidays, winners will join the team on location in Saas-Fee.

To win, listeners will be directed online and two will appear on-air each day next week to win one of five ski holiday prizes for two.

The Breakfast show will complete their final giveaway on Friday 6th December live from Saas-Fee, allowing the last listeners to fly over the following day. Winners will then take part on the show from the slopes on Monday 9th Dec. All flights, first class rail transfers, accommodation, breakfast and evening meals, lift passes and skiing equipment rentals are included.

Head of Promotions at Absolute Radio Katherine Knapp said: “This fantastic promotion is all about the original winter destination that is Switzerland. The incredible prize on offer from Crystal Ski Holidays, in conjunction with an on location broadcast of epic proportions will help to confidently deliver on the briefs of both clients.”

The package also features a secondary on-air competition for a ski holiday for two, courtesy of Crystal, which can be credited up-until March 2014, with additional online competition.

Director of Switzerland Tourism Marcelline Kuonen said: “We are very proud and pleased that Switzerland will be the host of Absolute Radio’s first Alpine broadcast. It gives us a unique chance to showcase the Swiss winter in all its glory and introduce the listeners to one of Switzerland most spectacular Swiss ski resorts that is Saas-Fee”.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 684 28 November, 2013 Station News 8:47 am 201311 Thursday, November 28th, 2013

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