A number of private radio stations in Germany are starting to use the RadioDNS technology after extensive testing.
The test phase, first announced at Mediantage Munich, allowed the broadcasters to test RadioDNS services first, and create the ideal conditions for hybrid radio broadcast. As Karlheinz Hörhammer, CEO of Antenne Bayern and ROCK ANTENNA said, “The much-asked chicken and egg question for device innovation has now been solved.”
RadioDNS takes data from the internet and matches it with FM signals. It provides the link between what you’re broadcasting over FM, DAB, HD Radio (or other broadcast platforms), and what you can also provide over an Internet connection. “Smart Radio is RadioDNS with the combination of FM and Internet”, said Klaus Schunk, Chairman of Audio and Radio Services, VPRT.
“Our vision is a multimedia radio that fascinates the listener,” he continued.
VPRT, the Association of Commercial Broadcasters and Audiovisual Services, is calling for manufacturers and the car industry to bring Smart Radio to devices by supporting and implementing RadioDNS.
Stations implementing Smart Radio with RadioDNS include Antenne Thuringia, radio TOP 40, HIT RADIO FFH, planet radio, harmony.fm, RTL 104.6, 105’5 Spree Radio, and Radio Regenbogen. This brings the total number of listeners receiving RadioDNS in Germany to 46.8m daily.