Burger King has won complimentary ads on Absolute Radio during the station’s UK radio coverage of the Super Bowl.
The burger chain won an agency wide competition for free ads to be aired on the Bauer Media station on Sunday 2nd February.
Agency Starcom MediaVest submitted the winning entry to secure a bespoke Burger King Super Bowl ad, to be scripted, recorded and edited in-house at Absolute Radio.
Burger King’s advert will receive high frequency placement during the Super Bowl programme, which will kick off from 10pm and continue to follow the action until the game is decided. Regular commentator Darren Fletcher will be in the commentary box with Super Bowl winner Rocky Boiman, both live from the MetLife Stadium in New Jersey
Starcom MediaVest Associate Director Duncan Child said “We are delighted to have won this competition. We quickly identified Burger King as a great partner for Absolute Radio’s NFL activity, and brought together expertise from across the agency to build our case. We are looking forward to working together with Absolute Radio’s talented production team to create a great piece of advertising for BK, that we hope will also highlight the creativity within radio as a whole.”
Absolute Radio’s Commercial Director Simon Kilby said “The Super Bowl is synonymous with a number of things. The global music acts and the infamous half time show, the hotdogs, the beer and of course the adverts. To celebrate our first season working with NFL we wanted to do something a little different and this competition was our way of saying thank you to our clients who we work so closely with. Burger King certainly fit the bill for this exclusive primetime slot and we’re looking forward to working with others on the campaign”
NFL sits on the Absolute Radio network alongside live Barclays Premier League football commentary every Saturday afternoon. Listeners receive live commentary from a featured game with post match reaction on Ian Wright’s Rock N Roll Football show before tuning into American football on the Sunday from 10pm.