Absolute Radio will promote Open University across its network this March, and give away a year’s free study plus iPad.
The promotional campaign will be on radio, online and on mobile apps, and is specifically geared towards employed adults between the ages of 20-57 who don’t have an undergraduate qualification and are interested in studying part time for career purposes.
Open University’s messaging and competition mechanic will be include on-air trails and live read scripts where listeners will be directed to enter online. The prize to study with The Open University is listed up to the value of £5280 and must be completed by 31 December 2016.
The package also includes a two week sponsorship of Absolute Radio’s main station profile on Radioplayer.
Absolute Radio Head of Promotions Katherine Knapp told RadioToday: “This fantastic promotion is all about giving people a second chance. Our tech-savvy audience are a great fit for OU and we’ve delivered a brief that will help maximise the campaign by using multiple platforms”
A spokesperson from OU said “We feel it’s a great opportunity to be working alongside Absolute radio and reaching the wide range listeners they engage with. We hope that this will urge listeners into looking at options to study further and gain new qualifications,. This competition is an excellent way of opening doors up for them.”
The campaign was planned by Lloyd Emeka, Account Director at RAPP and negotiated by Absolute Radio Promotions Executive Brendan Appleton and Kirsten Jeffrey, Account Director at Radioworks and will run until 30th March.