Bauer Media is continuing to benefit from its purchase of Absolute Radio last year by appointing Anthony Abbott Digital Product Director within its radio division.
Anthony takes on the newly created role to lead the strategic direction and oversee the delivery of digital products for Bauer Media’s Radio portfolio.
He was previously Head of Interactive Media at Absolute Radio – a role which saw him lead the interactive, web and user experience design (UX) team, responsible for creating Absolute Radio’s digital products. He was also part of the team that developed the station’s targeted, ‘logged-in’ online audio advertising solution InStream.
Commenting on this appointment, Steve Parkinson, Bauer Media Managing Director, Bauer Radio (London) commented, “Anthony is a highly skilled individual, who has demonstrated his capabilities within the Absolute Radio network. This new role will further cement Bauer Media’s ambitions within the digital space, and will enable Anthony’s experience to be leveraged across the scale of the Bauer Radio brands”.
Bauer has already promoted other Absolute Radio staff to key group positions – Absolute Radio’s Simon Kilby was made Head of Marketplace – Paul Brown became Digital Development Director, and Adrian Fitch was promoted to Head of Insights – both group roles.