Bauer Media has launched an Academy to invest in UK talent, based at Key 103 Manchester and Forth One in Edinburgh.
The Bauer Academy, which will also launch a partnership with the University of Salford, has Pixie Lott as an ambassador and Courtnay McLeod MA (Hons), PG Dip, FHEA as Director.
A Media Training Centre of Excellence will launch at Salford Quays this summer, providing a range of accredited training opportunities for local, national and international businesses. The centre will be based at MediaCityUK with additional training facilities at Bauer Media premises across the UK.
Also, in partnership with Edinburgh Napier University’s Centre for Media and Culture, pedagogic research will be carried out in the summer of 2014 to explore how the Bauer Academy model can enhance, innovate and strengthen links between industry and education; embedding student learning, enhancing experience and developing essential employability skills
Graham Bryce, Group Managing Director, Place, Northern England and Scotland, Bauer Radio, commented, “I am truly excited to launch the Bauer Academy. It is completely unique in its approach, combining academic excellence with practical vocational expertise, which will make it stand out from other media academies in the UK. The success and feedback from our launch in Scotland has been exceptional, bringing new talent into the business and using our expertise to support our clients’ marketing communications using new and innovative techniques.”
Pixie Lott added: “I am delighted to be the ambassador for the Bauer Academy’s talent programme. It gives young people a remarkable opportunity for development inside the industry with training that builds confidence and creativity. It’s been a pleasure to meet the students – there’s a real buzz around how they are learning.”