JACKfm Oxfordshire and JACKfm2 are to start using Triton Digital’s streaming and ad platform to deliver targeted in stream advertising.
Triton Digital’s Ad Platform technology provides broadcasters with the ability to customise the online commercials, swapping locally played FM ads for relevant replacements.
“The ability to replace ads enables us to deliver a more personalized experience to each and every listener,” said Ian Walker, General Manager of JACKfm and JACKfm2. “Triton Digital’s extensive experience and solutions built specifically for digital audio make it an ideal fit for us as we look to grow both audiences and revenues.”
“A reliable stream and ad replacement is critical to a radio broadcasters’ ability to grow and monetise their online streams, and results in a better overall experience for listeners,” said Jay Supovitz, Senior Vice President, Publisher Development of International Markets at Triton Digital.
“We are proud to serve the streaming and advertising needs of JACKfm and JACKfm2 as the brand continues to grow and scale,” he continued.
Triton Digital works with CBS, Pandora, Entercom, and Slacker in the States who use the Triton platform to deliver content to a global audience. Its Ad Injector technology delivers billions of impressions to millions of streams each month.