Absolute Radio’s network of stations, which simulcast the Christian O’Connell Breakfast Show, have introduced custom playlists at breakfast.
Until now, listeners to each ‘decade’ station between 6am and 10am would hear the exact same music as Absolute Radio, taking away the main selling point of the station at its most popular time. New technology by RCS has allowed the timing of songs on Absolute Radio to be matched by songs of the same duration from other playlists.
It means, for the first time, a live UK radio programme will be aired on seven different stations with seven different music logs.
The move follows months of development work by the One Golden Square team and developers at RCS, responsible for the station’s GSelector music scheduling software.
Absolute Radio’s Content director Tony Moorey said “For the first time we’re able to do what we’ve always wanted to – combine entertainment from award-winning broadcasters with music that the listeners to all seven of our stations love.”
Jon Earley, Managing Director of RCS UK said “Absolute Radio are constantly pushing the boundaries of what can be done on radio – finding new ways to give the listeners the best possible listening experience. Our GSelector software has been designed to do just that.”