Bauer Media’s annual charity Cash For Kids Superhero Day has raised £495,694 across its radio stations this year.
Celebrities including Ant and Dec encouraged people of all ages to dress up as their favourite superheroes, from Spiderman and Batman to Wonder Woman in support of the appeal.
On Superhero Day, Bauer Media’s local radio stations reached out to the community to help with fundraising in schools, workplaces and public organisations and rewarded organisations that showed initiative in their fundraising.
In the North East, Ant and Dec were on air supporting Superhero Day at Metro and TFM, with Breakfast presenters Steve & Karen cleaning the windows at the Sage Gateshead in their costumes. Elsewhere, singer Katy B; British film maker Danny Wallace; comedian Ross Noble and actor Kellan Lutz wore their pants over their trousers to motivate fundraising amongst listeners via social media, using the hashtag #superpants.
In the week leading up to Superhero Day, Bauer Media’s regional stations broadcast stories of people who need support in the local community and as a result, listeners dressed up as superheroes, donated online or by phone and registered their schools and places of work to help fundraise on the day. Impartially, £109,443 was raised at Key 103 and Cool FM brought in £108,000.
The money Bauer Media raised on Superhero Day will be used to provide help to sick and underprivileged children in the local community.
Sally Aitchison, Managing Director, Cash For Kids, said: “Every year the teams exceed our expectations with the energy, enthusiasm and creativity they demonstrate to help us raise money on Cash For Kids Day, now CFK Superhero Day. The day was a blend of laughter and tears. With some tragic case histories of people we have helped and want to help, this was a contrast to the listeners and presenters having fun with the Superhero theme . The costumes were amazing! Ultimately we achieved our goal of raising thousands of pounds for local children who need our help.”
This is the fifth year that Bauer Media has celebrated Cash For Kids Day. The day is celebrated by Bauer Radio’s network of local Cash For Kids charities operating across 21 areas around the UK. The charities aim to help underprivileged children in the local area live life to the full and in 2013 raised in excess of £13 million.