The Driving and Vehicle Standards Agency has started promoting Digital Radio, as promised last December by Ed Vaizey at the Go Digital Conference.
The DVLA is tweeting its 10k followers advising how motorists they can convert cars to receive digital radio and will also post articles on its website shortly. This will be followed by messaging in 35 million annual vehicle tax reminders later this year.
That programme of communications started this week with four tweets from the DVLA and re-tweeted by new Government agency Driving and Vehicle Standards Agency.
This is the first time Government Departments have communicated directly to motorists about radio.
— DVLA (@DVLAgovuk) May 2, 2014
Digital Radio UK has also started running communications campaigns on commercial radio about converting cars to digital radio and getting digital radio new cars. In the 2nd half of 2014 Kwik-Fit plan to launch a new service of offering digital radio upgrades when they conduct a vehicle MOT.
Ford Ennals, Chief Executive of Digital Radio UK: “We welcome the support of the DVLA in getting the message out about converting cars to digital radio. We know that motorists with digital radio in their cars are highly satisfied and would never buy a car again without digital radio. That’s why almost 50% of new cars now come with digital radio as standard”.
In addition, new vans made by Ford, Vauxhall and Renault will have DAB as standard, meaning the percentage of new vehicles to include Digital Radio as standard stands at over 45%.