JACKfm 2 is one of three finalists in the Ridgeway Digital Innovation category in the Oxfordshire Business Awards.
The station’s “Control The Music” feature, which plays listener requests four times a day, has got the nomination.
The feature is powered by LDR Takeover technology and songs can be ‘bumped’ up or down depending on how popular they are.
JACK says “It took a lot of hard work across several continents and great teamwork between the team at 106 JACKfm and JACKfm 2, LDR Interactive, RCS and web partners G Media who all worked together to make sure the technology worked with the playout system and smoothly integrated into the websites and mobile apps.”
Since launch Control The Music has generated 70,000 sessions and seen 550,000 votes cast. It’s also generated strong local sponsorship revenue in partnership with Hartwell Kidlington Ford and the Hartwell Oxford Super Centre.
CEO of LDR Interactive (Listener Driven Radio) Daniel Anstandig commented: “The team at JACKfm 2 is setting the tone of innovation for radio in the UK. Collaborating with them on the launch of ‘Control the Music’ has been a rewarding experience for us—but moreover, for the listeners! Since the station’s launch, their audience engagement and interaction has continuously increased.”
Luke Taylor, Creative Director, G Media commented: “We’re delighted that our work with JACKfm Oxfordshire has been recognised. The JACK personality is all about doing things differently so it was a fantastic opportunity to produce some really creative work alongside JACK fm and JACKfm 2.
“They’ve been really enthusiastic in taking advantage of the tools we’ve created for the websites and the mobile apps, so it’s great to see that work pay off.”
106 JACKfm & JACKfm 2 Content Director Joe Thomas commented: “It’s always great to be nominated for an award but particularly one within Oxfordshire. I’d better go and fire my music scheduler because the listeners really know what they’re doing!”
The JACKfm 2 team will find out if they win the award at a ceremony on Friday 20th June.