Original plays You Know Who’s In The Car
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Original plays You Know Who’s In The Car

North East Scotland’s Original 106 is asking listeners to guess the five voices in a car for its latest promotion.

The on-air competition, back for a second time, plays five celebs all saying the words “you know”. One correct answer is worth £100 but the prize for all five is a brand-new Ford Fiesta Zetec worth £14,000 supplied by local car dealer and sponsor Lawrence Of Kemnay.

Game-play is on air twice daily (sometimes three times) on weekdays, with occasional clues broadcast at other time. The station also has a branded Fiesta touring North East Scotland throughout the promotion.

Programme Controller Martin Ingram told RadioToday: “This competition is a big hit on Original 106. We did our first car competition in spring/summer 2013 and over the last year we have seen very healthy increases in or audience figures, achieving a near 150 per cent rise in listening share in a year, and a 126 per cent hike in total hours.

“So the combination of great songs, big prizes and 100% local programming is striking the right chord in our area”.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 851 29 May, 2014 Station News 4:50 pm 20145 Thursday, May 29th, 2014

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