Fifty five per-cent of new cars now come with digital radio as standard, up from 37% a year ago.
The news comes from The Society of Motor Manufacturers and Traders, who say demand for the new 14-plate saw March 2014 reach 464,824 new car registrations, a rise of 17.7%, the highest in a decade. Record new car sales and the move to fitting digital radio mean that in 2014 to date over 440,000 vehicles have been sold with digital radio as standard – an increase of 62% on last year.
Ed Vaizey, Minister for Culture, Communications and the Creative Industries, says: “I am pleased to announce that we have just received confirmation that 55% of new cars now come with digital radio as standard – that’s great news and excellent progress.”
The new April car data shows that Vauxhall and Mercedes have made significant increases to 60% of their range with digital radio as standard, while the German brands BMW (100%), VW (89%) and Audi (88%) have almost 100% across the range. Ford now fits 77% of new models with digital radio as standard.
Helen Boaden, Director of Radio at the BBC, says: “We are delighted that now even more car drivers will be able to listen to our digital-only stations while they’re on the move.”
Ford Ennals, CEO of Digital Radio UK, says: “We’ve now reached a significant tipping point with 55% of new cars having digital radio as standard – drivers now expect digital radio, love the choice, and wouldn’t go back to analogue-only radio.”