Stations owned by UTV Media, including Signal, Peak FM, Juice FM Liverpool and Swansea Sound are searching for The Next Big Thing.
The competition is a new venture with NUA Entertainment, and comes with a £100,000 recording contract for the winner, including an advance, recording costs, marketing, videos and promotional costs. The first single from the winner will be released before the end of the year.
Starting today, listeners will be invited to submit demos to their local UTV station’s website, and executives from both companies will choose the best ones to go forward to regional heats. From there, finalists will be chosen to perform in front of a judging panel made up of industry experts.
Terry Underhill, Group Programme Director for UTV Media local stations, said: “This is the biggest prize that UTV’s local stations have ever given away and we know our talented listeners will be really keen to win it.”
NUA Entertainment’s chairman Paul Hardcastle, says: “I’m really looking forward to seeing the performances at the judging stages which I feel sure, with UTV’s involvement, will be of a high quality.”
The competition will run on Juice FM in Liverpool, The Pulse 1 and 2 in Bradford, Kirklees and Calderdale, Signal 1 and 2 Staffordshire and Cheshire, Swansea Sound and The Wave in South Wales, Peak FM in North Derbyshire, Radio wave in Blackpool, Tower FM in Bolton and Bury, Wire FM in Warrington, Widnes and Runcorn, Wish FM in Wigan and St Helens, and Signal 107 in Wolverhampton, Shrewsbury, Oswestry, Kidderminster.