Absolute Radio is embarking on 15 weeks of concert ticket giveaways over the summer festival season under the strapline of “We’ll take you there”
The station heads backstage at The Calling Festival on the 28th and 29th of June for artist interviews and exclusive content gathering, while listeners will be given the chance to win special weekend passes to see the likes of Aerosmith and Stevie Wonder.
Absolute will once again return to Cornbury Music Festival where it programmes and present the ‘Absolute Radio Comedy stage’. Pete Donaldson will be giving away tickets on his evening show in the build-up and will also be on-site to interview the stars. And the Bauer station is also an official radio partner at Barclaycard Presents British Summer Time Hyde Park and will take special focus with ticket giveaways for Arcade Fire on 3rd July, Black Sabbath on 4th July and Neil Young on 12th July.
Absolute 80s returns with the Lets Rock festival series, with programming and ticket giveaways set across Cookham, Bristol, Leeds and Southampton dates. An hour-long feature on the digital station will combine backstage interviews and music highlights from the ultimate 80s festival series.
The Absolute Radio Christian O’Connell Breakfast show will then drive the station’s ticket giveaway promotion to fifteen weeks of tickets as they offer listeners a way into the V, Reading and Leeds festivals.
Absolute Radio’s Content Director Tony Moorey said: “Our live music strategy in a nutshell is all about increasing listening numbers and hours. We want our listeners to tune in and to tune in for longer by offering them an unrivalled live radio music experience by bringing stage sets from the biggest artists, exclusive backstage interviews and added-value video content. We continue to break our own records as our ticket giveaway promotion moves into its fifteenth week.”