BBC Radio 1 and BBC Radio 2 are to play their part in a new Awards event supporting young British talent later this year.
BBC Music Awards, announced less than a week after the corporation announced 65 jobs are being cut across BBC Radio, will launch in December and include an awards ceremony hosted by Chris Evans and Fearne Cotton at Earls Court.
Launching in December, the awards will be “something special for everyone who loves music” says BBC Director General Tony Hall. They’ll work in partnership with BBC One and The One Show.
The awards are part of a new music strategy described as an “ambitious wave of new programmes, innovative partnerships and groundbreaking music initiatives that amount to the BBC’s strongest commitment to music in 30 years”.
There are three core areas of activity –
Emerging talent – Bringing classical music into schools, new training initiatives for young people, and breaking more new artists
Digital – Developing BBC Playlister and curated collections on BBC iPlayer
Landmark programming – a renewed commitment to high-profile output, including BBC Music Awards on BBC One alongside more prime-time music on the country’s most popular TV channel
The launch event took place this morning in London with Tony Hall and new Director of Music Bob Shennan, plus BBC presenters Gemma Cairney, Fearne Cotton, Katie Derham, Suzy Klein, Lauren Laverne and Zane Lowe.
Tony Hall added: “We’ll be joining up music on television, radio, iPlayer and online like never before. There’ll be new shows, new partnerships, and whole new ways to enjoy music on the BBC.”
Bob Shennan, Controller, BBC Radio 2, 6 Music, Asian Network and Director, BBC Music, says: “From the BBC Proms to Glastonbury, music on the BBC already creates a range of amazing experiences that our audiences love. Under BBC Music and in partnership with the UK music industry, we will set a new benchmark for quality and scale, with bigger events and more world-class programming delivered in new ways.”