Community radio station 7Waves is planning a relaunch next week in a bid to reach the entire Wirral peninsula.
The station currently covers a small area to the west of Birkenhead on FM – Leasowe and surrounding area of the Wirral. But with the additional DAB coverage the not for profit station is aiming to reach 1.8m people – the same as Radio City’s TSA.
The station will be known as Wirral Radio from 8am on June 16th, and remains at its base at Wirral Media Centre in Leasowe.
Bosses say it will “programme more specialist music shows than any other broadcast platform in the North West of the UK”.
Presenters include John Storey, Neil Newton, Johnny Kennedy, Laura Penn and Tony James.
David Prior, chairman of Wirral Radio said: “The emphasis of the new station is local news with a sound quite different from anything else currently found on the dial. It’s a grown up radio station, with carefully selected music from the last 40 years, blended with talk, opinion and considered comment.
“We will reflect all that is happening across the Wirral peninsula. We know that by raising the profile and bringing a local focus we can help grow businesses, events and communities to help boost Wirral’s burgeoning visitor economy”.
Breakfast show presenter John Storey added: “I can’t wait to get started with my co-host Neil Newton and wake people up the Wirral way. As two blokes we offer something different. We are chalk and cheese and have a great laugh, which we hope listeners will warm to. We’ve lots of great things planned, to bring a smile to your place and your face first thing in the morning!”
The Station will continue to broadcast on 92.1 FM and online, as well as on the Wrexham, Chester and Liverpool Muxco DAB digital radio multiplex.