Absolute Radio releases new app design
Posted by
Absolute Radio releases new app design

Absolute Radio have completely redesigned their player app for iOS and Android in a major update.

The new-look app includes phone and tablet optimised graphics and for the first time, an In-Car Mode. Drivers will now be able to choose stations, control the app and tag content they want to find out more about later with a simpler interface.

Other features include a brand new ‘Timeline Mode’ featuring all of the songs and content played whilst in the app and a new ‘Night Mode’ with sleep-timer for listening in bed, AirPlay for listening at home on compatible remote speakers and a Radio Alarm Clock.

The new apps are s.

Over a 250,000 listeners used Absolute Radio’s player apps in the last three months. This new 7th Generation of the player app was designed in-house and co-built by All In Media and the Labs team at Absolute Radio’s One Golden Square base.

The app, currently being promoted on-air across all stations, includes In-Stream functionality, the brands targeted, personalised ‘logged in and listening’ advertising solution. Consumers who sign up for an online account receive advertising relevant to their age, demographic, location or device and more music in place of the ads which aren’t relevant to them. Advertisers gain access to the station’s audience, allowing targeted ads and branded content supported by interactive visuals.

Paul Brown Digital development director at Bauer Media Group said: “Absolute Radio continues to be at the forefront of digital innovation and our 7G app ensures that we maintain our content strategy. The aim is to create longer, more engaged listening hours as we look to build on our outstanding digital listening figures. Along with a number of major updates including ‘In-Car’ mode, the new app will also provide some excellent visual enhancements for our audience.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 1 2362 09 July, 2014 Station News 12:15 pm 20147 Wednesday, July 9th, 2014

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
More events