Local ads planned for UKRD mobile apps
Posted by
Local ads planned for UKRD mobile apps

UKRD has joined forces with a Nordic company to deliver geographically specific ads through the groups in-house developed mobile phone apps.

The patent pending system, developed by Exaget, is to launch shortly and then rolled out across the portfolio of stations.

“This is a really exciting development for UKRD stations and takes full advantage of the new digital landscape we are all operating within,” said James Wenger, the group’s Chief Technology Officer.

“Being able to target listeners with geographically specific campaigns and information, which they can then respond to at the click of an icon, adds hugely to the effectiveness of what we are delivering for our advertisers. Producing our own in house apps means we can move this along in any direction we want and it’s a great example of what we are doing at UKRD to take full advantage of the opportunity that the new digital landscape affords us,” he said.

CEO and Founder of Exaget, Shankar Meembat, said that he was delighted to be working on such an exciting venture with UKRD and looked forward to seeing the results of what is “a great opportunity and partnership.”


Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 1203 24 July, 2014 Industry News 2:22 pm 20147 Thursday, July 24th, 2014

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
More events