Bauer Radio has hired former BBC, Chrysalis and GCap’er marketing manager Nick Button as its Place Portfolio Marketing Director.
Nick was most recently a Non-Exec Director of FUBAR Radio, and Marketing Director for Red Letter Days.
This role will see Nick lead a regional marketing team of six, reporting to Bauer Media Group Marketing Director Anne-Marie Lavan and Graham Bryce, Group Managing Director of Place Northern England and Scotland.
Nick will work closely with Owen Ryan, Group Content Director, Cath Ellington, Group Commercial Director, Rebecca Eaves, Trade Marketing Director and Cat Martin, Communications Director.
Commenting on the appointment, Group Marketing Director Anne-Marie Lavan said: “Nick is a passionate senior marketer, with a strong strategic vision. He brings a wealth of experience and contacts to this role and is very well placed to deliver on our ambitions to drive strong growth and revenues within the Place portfolio across 2015″.
Nick Button added: “Bauer Radio has some iconic local radio brands. This is a fantastic opportunity to develop and build upon the brand strategy for the Place portfolio and forge even closer connections with consumers and advertisers alike”.
As well as Nick’s appointment, Dominic Munnelly has been promoted into portfolio-wide role heading up group-wide partnerships, creative ideas and activity across the group. Dominic will also continue to be responsible for brand marketing for Metro in Newcastle.
The rest of Nick’s team responsible for individual station brands are Joanne Driver, Marketing Manager Radio City, Dominic Parker, Marketing Manager Key 103, Deborah Tracey, Commercial Marketing Manager Radio Aire and Hallam, Colin Reid and Regional Marketing Manager Scotland.