Audioboom, the new trading name of Audioboo, has appointed talkSPORT as its exclusive UK sales partner to sell digital audio and display advertising.
The ads will appear through Audioboom’s network of sports websites, mobile apps and content, with pre-roll and post-roll sponsored audio depending on content genre and geographic location of the user.
This deal gives media agencies and their clients ‘one-stop’ access to channel partners including The Premier League, Football League, talkSPORT, The ECB and Sky Sports. Through Audioboom, they can now advertise and target media campaigns directly to sports fan-bases for some of the world’s biggest sports publishers, teams and organisations.
Rob Proctor, CEO of Audioboom, commented: “I am delighted to announce this commercial partnership with talkSPORT, reflecting Audioboom’s position as the UK’s only integrated audio and graphic display sports ad network. “I hope this will mark the first of many similar deals around the world.
“We are currently in discussions with other major media companies to replicate this agreement across other content verticals and geographies, including the USA and Australia. This is the first step in the monetisation of the global social media platform we are creating.”
Calum Macaulay, Managing Director of talkSPORT said: “Digital is the fastest growth area in media and increasingly advertisers are looking to sport to connect and engage with their target audiences. By bringing sport content onto a digital audio platform we are creating a really exciting one stop sell to reach sports fans across the UK. Audioboom has a wide ranging and expanding sports content offering and we’ll be bringing our expertise in selling that content to create a dynamic and exciting commercial partnership.”