UK audio company Beds & Beats will be the exclusive rep of Benztown’s 20 imaging libraries in a new deal.
Benztown, based in the US, is used daily by nearly 1,200 radio stations worldwide, provides audio imaging, music libraries and workparts. They already provide music to customers including ITV primetime, BBC, Sky and every radio group in the UK.
Andreas Sannemann, Chief Executive Officer of Benztown, said: “The combination of our two industry-leading companies pairs the highest quality production values and boundless creativity across two continents. That is an exciting proposition for our customers. Together, we offer them the very best creative audio imaging available.”
Dave Bethell, Creative Director of Beds & Beats said: “I’ve been a fan of Benztown since the early days, and am very excited to be offering such a groundbreaking set of products to the UK. This expands our arsenal of tools and gives our clients and users even more options than ever. Beds & Beats is going through a large expansion currently, with a brand new website on the way– and welcoming Benztown to the UK is a big part of that expansion.”
Benztown audio imaging libraries and products are currently used across 1900 affiliates across six different continents. The company’s products and services are marketed globally by Burbank-based Radio Express, Inc. in countries outside the U.S. and the U.K.
Beds & Beats will also use Benztown’s music products within its own music library, in radio, television and film production in the UK. The new marketing and distribution deal will enhance Benztown’s presence as an audio provider in the UK and expand its customer base.