West Midlands billboards for Planet Rock
Posted by
West Midlands billboards for Planet Rock

National Planet Rock, which is also on 105.2FM in Birmingham, is being marketed via billboards in Birmingham by Bauer.

The giant billboards are on the M6 at Junction 9 (North and South) and the M5 at Junction 1 (north and south).

One of the marketing messages will advise drivers to tune in, turn it up and rock out, whilst another features a fake motorway sign directing listeners to carry straight on to Planet Rock, or turn left to ‘Dullsville’.

Head of Marketing at Planet Rock Jon Norman: “The West Midlands has an incredible rock heritage and we feel there is an opportunity to grow our audience in the heartland of UK Rock music. The creative billboards have been designed to connect directly with our existing Planet Rockers as well as encouraging trial for potential new listeners.”


Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 1492 10 July, 2014 Station News 6:21 am 20147 Thursday, July 10th, 2014

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
More events