Bauer stations Magic, heat, Planet Rock and Kerrang! will be playing fewer adverts on a Friday in a new deal with Auto Trader.
The stunt will see the adverts on a Friday drive time being replaced by songs chosen by listeners who have won their own “ad free hour”.
It’s part of a wider campaign to raise awareness of Auto Trader’s ‘What Drives Us Is You’ positioning. The campaign will be supported by traditional sponsorship and ad spots across the Bauer network of radio stations, as well as digital billboard advertising.
Magic has now moved out of Mappin House London and is broadcasting from One Golden Square, home of new sister station Absolute Radio.