New Citybeat Radio app uses geo-fencing
Posted by
New Citybeat Radio app uses geo-fencing

Belfast’s Citybeat Radio is to offer location-based push-ads to its clients via the new geo-fencing feature in its new app.

The CN-Group station has joined up with XtremePush allowing it to set up a virtual perimeter around a store, venue or area, meaning anyone who has downloaded their app and enters their geo-fenced vicinity can be targeted with updates from Citybeat and in turn the latest promotions of its clients.

Brian Commins Citybeat’s Managing Director said: “This exciting new development means businesses working with Citybeat can use PUSH notifications to engage users in the right context, in the right place, at the right time. This could be in-store, entering a stadium, in and around the city or further afield, allowing customers the chance to find out the day’s best offers or music fans to upgrade their seats – all at the touch of a button.

“XtremePush lets us closely analyse the results of our engagement, we can track how many pushes were sent and opened, page impressions etc allowing us to hone our messages to get a greater engagement for the station and return on investment for our clients”.

Tommy Kearns, CEO of XtremePush added: “We are excited to be working with a brand like Citybeat especially when we’re rolling out a cutting-edge technology in a live environment.

“Geo-fencing is the next step in mobile engagement. Our clients typically see a 300% increase in engagement when using targeted push notifications based on geo fence or iBeacon technology. That’s good news for the station and for advertisers, giving them a bigger platform and presence with Citybeat”.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 1569 10 August, 2014 Sales & Marketing, Station News 3:07 pm 20148 Sunday, August 10th, 2014

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
More events