Pure has launched a new range of home-use DAB receivers called the Pop family.
They include Pop Mini, Pop Midi and Pop Maxi and are a different direction than their traditional Evoke-type sets.
The company says the Pop range is designed to reinvent radio and is based on insights from extensive research with radio listeners. “Its key design elements are derived from a study into how people want to use and interact with their radios. Instant access to radio content was a key requirement, so the Pop’s controls are centred on a large button on the top of the radio. Users can now turn on their radio at the ‘pop’ of the button and the radio will automatically revert to the previous station and volume. In addition, there are easy access presets to quickly change station,” Pure says.
The sets also include Bluetooth for streaming music, radio or podcasts from other devices.
Nick Hucker, senior director of sales and marketing at Pure, adds: “Since inception, digital radio design has remained largely unchanged, despite the evolution of consumer listening habits. Many entry level digital radios lack individuality and quality audio, despite the advances in technology and high-quality sound engineering. This is why we wanted to introduce Pop, a product focused on how consumers interact with their digital radio, based on functionality, ease of use, while maintaining a stylish design and first class audio that Pure customers are accustomed to.”