Radio Disney in America is selling 23 of its AM radio stations whilst keeping just its flagship station in Los Angeles – KDIS AM.
The company says the move will allow it to invest in more digital and multi-platform stations following information that only 18 percent of Radio Disney listeners receive its content via traditional radio.
“Radio Disney will be increasing investment in both digital distribution platforms and music-centric programming,” Radio Disney’s General Manager, Phil Guerini, said in a memo to staff obtained by TheWrap.
He continued, “These decisions will optimize Radio Disney for long-term growth and better reflect the habits of the consumers we serve — a national audience of kids and families.”
The brand will continue with its own dedicated app, along with syndicated programmes and events to other stations, including the Radio Disney Top 30, Radio Disney’s Next Big Thing and the Radio Disney Music Awards.
Radio Disney started life 18 years ago based in Dallas Texas and relocated to Burbank, California in 2008. It has, in recent years, sold a number of stations or closed them down. It’s reported nearly 200 staff will be laid off due to the changes next month.