LBC is starting a new branded-content consumer finance show today, hosted by Clive Bull and money expert and entrepreneur Sarah Willingham.
The Money Hour will be co-created with Experian, the global information services company, and air each Monday evening from 9pm till 10pm for an initial 13 week run.
LBC says the show will cover all the financial issues that affect listeners on a day-to-day basis, from mortgage rates, savings, loans and the cost of sending a child to university, to saving for a wedding, and advice on how to get the best personal finance deals.
Mike Gordon, chief commercial officer at Global, said: “This is a fantastic partnership. Advertiser funded programming is a great way for brands to educate audiences. We’re confident the Money Hour will be both interesting and informative for LBC listeners, and will also help Experian reach new audiences with an important message.”
Phil Sweeney, head of marketing channels at Experian, said: “This sponsorship is the latest initiative in our ongoing consumer education campaign. We’re delighted to reach such a captive audience, and to have the opportunity to discuss the financial issues that really matter in their day-to-day lives. We have a great line-up of experts, and are very happy to be working with LBC.”