Lyca Media has announced the official branding of its recently acquired two London Asian radio stations on 1035AM and 1458AM.
The two stations have continued broadcasting since acquiring the licences from the administrators of the previous owners in February this year.
They will now be known as Lyca Radio 1458 and Lyca Dilse 1035 respectively.
The identity of each station was selected through an on-air competition where listeners were invited to choose a brand name for the two stations. The names were then chosen from over 1000 options sent in by listeners.
Prem Sivasamy, Group Deputy Chairman, Lyca Group said, “The competition in the London market will now take a new twist. We have monitored the other competition since we launched and are ready to roll out a range of activities to promote our new radio brands.”
The new branding was announced live on-air by Group Programme and Operations Director Tony Patti and are now in use.