RAB to unveil new audio research results
Posted by
RAB to unveil new audio research results

The Radio Advertising Bureau is to unveil the findings of a major research study into the implications for advertisers of growth in listening across all audio services.

The study – conducted in association with The Sound strategic research agency with data from the latest RAJAR MIDAS plus survey – will establish the overall size of the audio market and explore the consumer impact of diverse audio services.

Advertising effectiveness expert Les Binet of Adam & Eve DDB – co-author of the landmark IPA report ‘The Long and the Short of It’ – will analyse the implications for advertisers.

The findings from ‘Audio Now’ will be shared at a launch event taking place on the morning of September 30th in London and will feature a Q&A session with a panel of participants from the research who contributed video diaries of their audio listening occasions to the study.

Mark Barber, Planning Director at the RAB, commented: “This landmark piece of research aims to provide some much-needed perspective on the listening habits of consumers. As the audio landscape evolves and grows at an impressive pace, it is more important than ever for advertisers to have a clearer understanding of the true potential of different commercial audio opportunities for their brands.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

1 0 1019 02 September, 2014 Industry News 10:12 am 20149 Tuesday, September 2nd, 2014

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
More events