Juice FM Liverpool is to add the networked UTV Radio evening show, Total Access with Elliot Holman, to its schedule.
The programme already airs on all other UTV local FM stations, and was also recently introduced to The Wave in Swansea.
Evenings on Juice FM have been presented locally by Dan Roach for the last three years.
RadioToday also understands the station will be taking the commercial radio chart show, The Vodafone Big Top 40, from this weekend too, which is already broadcast in Liverpool on Radio City and CityTalk, plus Heart NW.
Terry Underhill, Group Programme Director of UTV Media, says: “Juice FM is a hugely successful station for UTV and the most important station for the young people of Liverpool. Listeners expect the very best music, star interviews and biggest giveaways, and with Total Access we can promise an outstanding new addition to the schedule that we’re certain they will love.”
Graham Sarath, Station Director for Juice FM, said: “Total Access is the perfect way to beef up Juice FM’s programming schedule, as we continue to appeal to young music fans in Liverpool. We know our listeners well and feel these shows will hit a strong note with them, and bring the big stars to the city.”