The Radio Advertising Bureau has appointed Lucy Barrett, Communications Director at advertising agency JWT, as Client Director.
Lucy will form part of the RadioCentre senior management team and report to Chief Executive, Siobhan Kenny. She’ll work alongside RAB Planning Director, Mark Barber, focusing on developing and enhancing relationships with advertisers, agencies and radio groups.
As Client Director, Barrett, will help increase active consideration of radio advertising amongst RAB’s client base of advertisers and agencies, aiming to ensure the customer perspective is captured and fed into the development of RAB content and other activities.
Lucy takes up the position on January 6, 2015.
Siobhan Kenny, RadioCentre CEO commented: “Lucy brings the experience and understanding of advertising that we need in promoting radio’s particular value and advantage to potential clients. She will add serious strength to the RAB team and we look forward to welcoming her.”
Lucy Barrett added: “I was happy at JWT and very proud of what I have achieved here, but this opportunity turned my head. The medium is moving in a very exciting direction and this gives me the opportunity both to promote and explore the potent combination of advertising and radio.”