Spain’s CADENA 100 is the latest radio station in Europe to sign up to ReelWorld’s ONE updating jingle service.
The vocals for the jingle package were recorded at ReelWorld’s European HQ at MediaCityUK with the station retaining its heritage sonic logo throughout the package. ReelWorld also created special mixes for the breakfast show.
CADENA 100’s Deputy Group PD Kevin Palmer is happy with his new station sound: “Throughout our relationship the ReelWorld team has always been ready to go the extra kilometre to keep us happy, but this year they surpassed themselves with a great set of jingles that I’m certain will help CADENA 100 remain the número uno music station in Madrid.”
ReelWorld’s European Managing Director Anthony Gay told RadioToday: “Kevin and the team have trusted us to support them with the on air sound of two of the group’s other music stations for a number of years now and it’s a huge thrill to hear our jingles on CADENA 100.”
The Madrid based station has been on air since 1992 and has a growing audience of almost 2 million listeners every day.
CADENA 100’s sister station MegaStarFM has been using the ReelWorld ONE CHR jingle service since its launch last year along with ReelWorld’s Production Vault.
The ReelWorld ONE service is already used by major players in France, Germany, Sweden, Portugal, Norway, Poland, Romania, and the UK as well as across the USA.
It’s been a busy year for ReelWorld in Europe who launched new jingles on the UK’s biggest commercial radio station Heart last month and are currently creating a new sound for Belgium’s most listened to radio station, Radio 2.