Signal 1 and Signal 2 joined forces on Friday for ‘Bring a Pound’ day to help rise over £90,000 for the Douglas MacMillan Hospice in North Staffordshire.
Throughout the day the UTV station changed the regular programming and broadcast messages from patients who are living with cancer, and their families and friends. The stations also broadcast live from various schools and businesses, and all the Signal 1 and 2 presenters went out in fancy dress to collect donations.
Signal 1 homerun presenter Martin Lowes also spent an entire week living in a box and raised over £11,000 by completing challenges, including having his head shaved, blowing up 600 balloons, and doing an intense work out each day.
Senior Programme Controller for Signal, Chris Buckley, told RadioToday: “We were inundated with listeners calling in with messages and stories that often left the presenter in tears. At the same time, we were overjoyed with the generosity of our listeners who helped us massively exceed the target, again proving that Signal is a strong voice in the community and is clearly proud to be local.”
Trevor Fudger, Douglas MacMillan Fund Raising Manager, said: “This is the fifth year we have worked with Signal Radio on this very special day and once again the response has been phenomenal. We could not provide the care and support to nearly 3,000 people across North Staffordshire without the support of Signal Radio.”