Bauer Radio is set to kick off its third ‘Mission Christmas’ campaign this week with support from celebrities including Ant & Dec, comedian John Bishop and more.
The initiative was launched in 2012 by Bauer’s “Cash For Kids” charity who will aim to build on the £8 million plus gifts and cash they delivered to disadvantaged children across the UK last Christmas.
Fundraising activities will be driven by local brands across the entire Bauer Radio Place Portfolio. Stations including Manchester’s Key 103, Liverpool’s Radio City, Newcastle’s Metro Radio, Sheffield’s Hallam FM and Edinburgh’s Forth One will once again be tasking listeners to buy an extra gift or make a donation to help brighten up a child’s Christmas.
End Child Poverty, the National body for the cause, recently updated their figures in October 2014 and estimate that 4 million children live below the poverty line across the UK which equates to 1 in 3 children. Alongside Bauer Place Portfolio’s coverage, the campaign will receive additional support and airtime from Magic FM’s digital simulcast, Planet Rock and heat Radio.
Dee Ford, Group Managing Director Radio, Bauer Media: “The ‘Mission Christmas’ campaign touches the lives of many children within our communities for whom Christmas without gifts from our listeners would be an altogether bleaker time. The extraordinary and fantastic support of listeners at this time and across the whole year means that our Cash For Kids charity is on track to raise almost £15 million for the year. ”
Ant and Dec said: “It is our mission as patrons of Cash for Kids to ensure that all children believe in the magic of Christmas. Please donate what you can to make a difference to children’s lives this year”
Comedian John Bishop added: “Christmas is all about children. Please support Cash for Kids to help reach the children who need our help this year.”
Those listeners who don’t have time to shop can text MISSION to 70070 to make a £5 donation to the appeal.