JACK fm is now playing listener requests for 14 hours a day, up from the five hours a day when it launched.
The station uses Listener Driven Radio technology from the states to allow listeners to choose requests online in real time, and is the complete opposite of sister station JACK fm, which sells itself on not playing any requests.
The station tell us “From today listeners can play what they want from 7am to 9pm during the week and for loads of hours at the weekend too. All they have to do is visit jackoxfordshire.co.uk or download the free interactive JACK 2 App for iPhone and Android, powered by LDR, or “Listener Driven Radio”.”
Using the LDR.Takeover technology, listeners click ‘like’ on songs they like to bump them up the playlist and can also bump songs they don’t like down the list. There are also opportunities to dedicate songs to people and message them via social media to let them know.
Rich Smith will host the new Playing What You Want Breakfast, Monday to Friday between 7am and 9am, and a new lunchtime feature – JACK UP THE 90s – will also be part of the new line-up, where listeners can vote for their favourite songs from one decade.
Programme Director Tim Parker said: “We’ve seen listener interaction grow rapidly on JACK2 and it’s now time to allow the audience to take control of the music all day. The innovative technology we’re using is very addictive for the audience; once you start voting songs up or down the playlist you can’t help but hang around and watch to see if your song will play next. Online is as big a part of the station as on air.”
The LDR hours run 7am-9pm Mon-Thu, 7am-7pm Fri, 9am-6pm Sat and 11am-9pm Sun.