Magic is getting ready to go national in January on DAB with a new ‘Make Your Day Magic’ themed television advert.
The commercial will air on ITV, Channel 4, Channel 5 and Sky, promoting the station’s ‘Good Mood Music’ proposition.
It shows a reflection of Magic’s listeners’ lives showing them enjoying Magic throughout the day and in a variety of different scenarios. The soundtrack features songs from Scissor Sisters ‘I Don’t Feel Like Dancin’’, A-Ha ‘Take On Me’ and Queen ‘You’re My Best Friend’. The advert was delivered by creative agency Bray Leino and debuted in the middle break of Downtown Abbey.
Marketing Director for Magic, Tina Finch said: “We’re really excited to implement our strategies into 2015 as the Magic brand becomes available to the nation. Our new TV creative marks a new era for the station”.
The station’s Marketing department has also unveiled Magic’s ‘Good Mood Team’ for 2015, a team dedicated to bringing ‘good mood’ experiences to Magic’s target consumers – from spa treats to kids’craft zones.
Magic will launch on digital radio, replacing ABsolute 90s in January.