Jingle and audio production company ReelWorld has teamed up with the University of Salford to help deliver part of their media syllabus at MediaCityUK.
The MediaCityUK-based operation is working with the University’s School of Arts and Media to deliver the Creative Audio Module as part of their undergraduate degree in Television and Radio.
The ReelWorld team will give students an insight into the rules of branding for radio stations, examining the effect of music on moods, before giving them the opportunity to build their own station audio imaging using music, voice overs and sound effects.
This module kicks off a long term relationship with the University, with ReelWorld working with students across the academic year.
ReelWorld’s Anthony Gay told RadioToday: “With us now established here at MediaCityUK it was a natural progression for us to get more involved with partners around the site. Radio is evolving quickly and we’re passionate about a positive future for the industry. This is a great opportunity to share some of our learnings from our work around Europe and the world.”
Geoff McQueen, a lecturer on the BA Television and Radio degree at the university added: “I’m delighted to be working with ReelWorld and to be able to create even more links between the University and the best in the radio industry. Exposing our students to professional practices and briefs really accelerates their learning and being based at MediaCityUK gives them this advantage.”
This announcement comes shortly after ReelWorld partnered with the Radio Academy on their 30 Under 30 initiative, a yearly celebration of the brightest new talent in UK radio.