Ofcom has received six applications for the re-advertised Greater London 963/972 AM commercial radio licence, currently held by Sunrise Radio.
They include the five companies who made a declaration of intent in July, plus a bid from London’s newest digital station, Share Radio.
100% of the required funding for Share Radio’s proposed station will be as equity and interest free loans from sole owner Gavin Oldham. Consultants on the bid include Jason Bryant from Town and Country Broadcasting, and Peter Kerridge from Premier Radio.
Two of the six are proposing talk radio stations, with the others are offering music for 15+. Current licensee Sunrise Radio, and Lyca Radio, which now operates on Sunrise Radio’s old frequencies, are amongst the bidders.
Lyca Dilse’s format on 1035 AM is for a half-music, half-talk station, similar to its new application for 963/972 AM.
The full list of applicants with their proposed service is below:
Asian Fx Limited
A LIVELY, CONTEMPORARY ASIAN/URBAN MUSIC-LED SERVICE TARGETING ASIAN LONDONERS AGED 15-44
London Air Radio Limited (Masti Radio)
A MUSIC-LED SERVICE FOR GREATER LONDON’S ASIAN POPULATION, ESPECIALLY ADULTS AGED 15-44, FEATURING A MIX OF ASIAN/OTHER MUSIC AND SPEECH IN APPROPRIATE LANGUAGES
Lyca Media II Limited (Lyca Voice)
A SPEECH-LED STATION AIMED AT ALL AGES OF SOUTH ASIAN LISTENERS IN LONDON WITH LIVELY NEWS, INFORMATION, OPINIONS, PHONE-INS, DEBATES, SPORT AND ENTERTAINMENT. DAYTIME OUTPUT WILL COMPRISE AT LEAST 70% SPEECH. IT WILL INCLUDE SOME MUSIC APPEALING TO A WIDE RANGE OF ASIAN LISTENERS AND WILL BE PRESENTED IN ENGLISH WITH SOME ITEMS IN OTHER RELEVANT LANGUAGES
Sabras Radio Limited
A CONTEMPORARY MUSIC-LED SERVICE FOR LONDON ASIANS PREDOMINANTLY TARGETTING THOSE AGED 15-44, WITH A MIX OF ASIAN AND MAINSTREAM MUSIC INCLUDING UK ASIAN, BHANGRA, BOLLYWOOD AND R’n’B/URBAN AND POP. SPEECH ELEMENTS TO INCLUDE DISCUSSIONS/NEWS OF INTEREST TO THE TARGET AUDIENCE AND STRONG EMPHASIS ON LOCAL NEWS
Share Radio Ltd
A SPEECH RADIO STATION DEDICATED TO PERSONAL FINANCE, INCLUDING MONEY AND INVESTMENT NEWS
Sunrise Radio (London) Ltd
A MUSIC-LED SERVICE FOR LONDON ASIANS PRIMARILY TARGETING THOSE AGED 15 TO 34 WITH A MIX OF ASIAN MUSIC AND OTHER MORE MAINSTREAM MUSIC WHERE APPROPRIATE