The Wave and Swansea Sound have launched a new campaign called ‘Hear My Voice’, aimed at raising awareness of bullying.
The aim is to tackle the issue through editorial pieces in news bulletins and programmes. The multi-platform campaign will also run online and across social media channels.
ChildLine, NSPCC, CLIC, Meic, WAG, Disability Wales, Swansea Council, Show Racism the Red Card, Stonewall Cymru, Swansea City Football Club and the Ospreys are among the organisations already supporting the initiative, as well as celebrity ambassadors including Esther Rantzen and Bonnie Tyler.
Helen Bowden, Station Director for Swansea Sound and The Wave, says: “As a radio station we are experts in communication, which is the drive behind Hear My Voice. Often children who are being bullied had difficulty speaking up about it, and parents and teachers can be at a loss for a way of helping. We’re perfectly positioned in the community to get parents, teachers, and of course children themselves talking about bullying and methods of prevention. We hope this will enable people to better understand the issue and ultimately, empower them to stamp it out.”