JACK fm stunt ends in two turkeys being saved
JACK fm stunt ends in two turkeys being saved
Posted by
JACK fm stunt ends in two turkeys being saved

A stunt by JACK fm Oxfordshire has concluded that listeners apparently don’t want two turkeys to meet their makers live on-air.

The final vote ended with 67% of people in favour of saving Sage and Onion.

They were spared from the initial cull after Breakfast Presenter Caroline Verdon ordered them for her Christmas dinner but then had second thoughts: “I’ve always been happy to eat meat so long as it was free range but I’d never before been in a situation where an animal that I’d seen running around an orchard was going to end up directly on my plate and it made me uncomfortable. I’m absolutely thrilled Sage and Onion have been saved, it was the right thing to do”

As part of a debate about food provenance, JACKfm launched the ‘cook it or keep it’ campaign asking listeners to vote on what should happen to the turkeys. The poll has accompanied interviews with vegans, vegetarians, farmers and animal welfare specialists.

JACKfm will be making a donation to the sanctuary to make sure that Sage and Onion will be kept away from the Christmas dinner plates for the rest of their lives.

Programme Director Tim Parker said: “The response we have had has been phenomenal. From people coming forward saying it had made them have conversations with their children about food and its origins for the first time, to those who said it had encouraged them to think more about the lifestyle that animals were having before they made it to the plate. We’re really glad people voted to save Sage and Onion and that our turkeys will now go on to have a lovely life in a sanctuary.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 20 3757 18 December, 2014 Station News 8:32 am 201412 Thursday, December 18th, 2014

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
More events