Law firm Mishcon de Reya has signed a new twelve-month contract to continue as partner of Jazz FM’s Jazz Shapers.
The programme features music from the shapers of jazz, blues and soul alongside interviews with their equivalent in the business world – entrepreneurs who have defined and shaped business categories and ways of operating.
Jazz Shapers’ host Elliot Moss is Mishcon de Reya’s Director of Business Development, and guests to date have included entrepreneur Luke Johnson, Nicola Horlick and Sir John Hegarty.
Jazz Shapers has grown since its inception with monthly programmes on British Airways High Life, a series of original animated films created from the audio interviews, regular events and promotion in the FT and City AM.
Jazz FM’s Partnership Director, Claire Stacey said “Mishcon de Reya understands how to build an engaging media property. The programme is an integral part of their brand strategy, and celebrates entrepreneurs and entrepreneurial thinking. Combined with great jazz, this is an entertaining and inventive collaboration which is totally in tune with our listeners.”
Programme host and Mishcon de Reya Director of Business Development Elliot Moss said “Jazz FM have been, and continue to be, a great partner for our Firm. Their audience, full of decision makers and influencers in the world of business, is perfect for us. Over the last three years I’ve met and interviewed some truly inspiring men and women through Jazz Shapers – I look forward to many more.”