25 per cent of all radio listening is now DAB
A quarter of all listening to the radio is now being done on a DAB radio set, according to the latest RAJAR results for Q4, 2014.
Around the stations, BBC Radio 6 Music is the leading digital-only service and has a record reach of over 2 million listeners, up 6% year on year. Absolute 80s now has more listeners than Absolute Radio National, 5 live Sports Extra has more listeners than the Asian Network and BBC Radio 4 Extra has a record reach of over 1.7 million.
Also, KISSTORY has over a million digital listeners, the Smooth network is up 41% and has nearly 2 million weekly listeners on digital, and LBC’s digital listening was up 20% year on year thanks to its national coverage.
It’s 12 months since Jazz FM left Digital One, and 511,000 people are listening each week compared with 681,000 a year ago. Average hours are up for the third RAJAR in succession at 4.3 per listener.
Jonathan Arendt, CEO Jazz FM told us: “In March this year Jazz FM will be celebrating its 25th birthday and is in great shape proving that it is a contemporary radio station of increasing appeal to younger audiences. Dinner Jazz, also in its 25th year, remains our flagship and highest rated programme on the station.”
Overall digital listening has increased by 6% year on year to 37.9%.
DAB listening in car grew by 29% year on year and total digital reach in car is now 7.6 million people per week. Almost 50 per cent of the population or 26 million adults now have access to a DAB digital radio, up 7% year on year.
Analogue radio listening is at its lowest ever level; 56.2% nationally and below 50% in London and the North West regions. Digital radio listening in home (46.2%) has overtaken analogue listening (45.6%) for the first time.
Internet listening is up 6%, and DTV down -11% year on year, but both internet and TV listening declined quarter on quarter in Q4 2014.
Ford Ennals, CEO of Digital Radio UK, says: “The shift to digital listening continues, with digital listening in home now overtaking analogue listening, and DAB is leading the way. The fact that over 25% of radio listening is now on DAB and the success of the national commercial stations on the Digital One DAB network strongly makes the case for the benefits of the launch of D2 – the second national DAB network.”