A new package of jingles has been created by Sandy Beech and Dave Bethell for the UTV Radio network of stations.
Based around a new slogan of ‘I love this station’ and a five note logo, the audio removes the previous strapline of Today’s Best Mix and was produced in Cyprus, London and Los Angeles.
Group Programme Director for UTV, Terry Underhill told RadioToday: “Every station tries to come up with a strapline that encapsulates its feel and sound, but we wanted something much more and we’re delighted with the ‘I Love This Station’ concept which reflects the views of many of our loyal listeners.
“Valentine’s Day has been chosen specifically for the launch and the concept will also be embraced by our promotions, marketing and sales teams.”
The new sound will be launched on Valentine’s Day at Signal 1 in Stoke, Pulse 1 in West Yorkshire, Tower FM in Bolton, Wish FM in Wigan and St Helens, Wire FM in Warrington, Widnes and Runcorn, Peak FM in Chesterfield, The Wave in South Wales, Radio Wave in Blackpool and Signal 107 in Wolverhampton, Shrewsbury, Oswestry, and Kidderminster.
Sandy Beech added: “Terry gave us a blank sheet of paper, challenged us to create something truly unique and by working together as a team I believe we have created a game changer. Clearly lots of brands have been playing with the emotiveness of the word ‘love’, but the way we have integrated the ‘I love this station’ idea right into the heart of the imaging will connect instantly with the listeners. Terry and all the programmers have been so open minded about this from the start and Dave and I are very proud to have played a major part in this project”.
Meanwhile UTV’s 13 stations remain “for sale” since the company confirmed it was looking at its options for the future of the radio stations last month.
Have an exclusive first listen below: