There’s a new competition on Richard Allinson’s drive-time show this week encouraging listeners to sing in their cars.
The station is playing Car-e-oke in a new promotion sponsored by Halifax Loans to raise awareness of the Halifax Clarity Loan.
Car-e-oke’ sees listeners played a section of a song before being asked to sing the remainder of the line correctly to win. Car-related prizes include a road trip around the Islands and Highlands of Scotland, a fly drive weekend in the Swiss Alps and a road trip through the French vineyards.
Clare Chamberlain, Head of Creative and Brand Solutions, Bauer Media, said: “Bauer Media’s partnership with Halifax Loans demonstrates how we can match our audience with great creative content across multiple platforms. Magic will work with The Halifax to draw on our listeners’ love for hearing our music in the car and to help ignite those conversations around buying a brand new or used car, whilst on their journey.”
John Hunter-Brown, Head of Halifax Loans, said: We’re pleased to be announcing our partnership with Magic – the station aligns perfectly with our target audience and we’re excited that we can reach our audience at the right moment in their current car, just when they may be considering replacing it with a new or used model.”