A new custom jingle package has been created by ReelWorld for Radio 2 in Belgium.
Radio 2 is operated by Flemish public broadcaster VRT and the project incorporated a total overhaul of the on air sound including 20 custom themes.
The package includes Flemish vocalists along with live strings, brass and guitars aimed at creating a ‘warm and organic sound with modern values’.
Hein Decaluwe, Radio 2’s Head of Imaging and Regional Broadcasts: “The team really took the time to absorb our identity and made a package that blends in perfectly with the wide diversity of our shows and our choice of music. It stands out in its musicality, personality and versatility.”
Radio 2 commands almost a third of all radio listening in the North of Belgium and positions itself as ‘the greatest family’.
ReelWorld European Managing Director Anthony Gay said: “It’s hard to put a format label on a project like this as there are so many musical reference points but the bright AC feel of the core sound means the package will catch the ear of full service stations and other public broadcasters around Europe. We’re very proud to work with the team at VRT.”
Alain Ryckman, Head of Radio Imaging at VRT: “It was a genuine pleasure to work with ReelWorld. It was great to be part of the production process every step of the way and to see how our input was translated into this very musical jingle package. Our own imaging producers are very happy to play with the different tools we got from ReelWorld and it proved really easy to integrate our station voices into them. It’s a big package with loads of possibilities and it matches our programs, presenters and music perfectly.”
The ReelWorld team are currently at the Radiodays conference in Milan where they will be showcasing their latest work. They are also producing a session taking place on Monday 16th March hosted by BBC Radio 1 Controller Ben Cooper.