Bauer Media UK CEO Paul Keenan has led the acquisition of a number of radio stations in Sweden, Denmark, Norway and Finland by Bauer.
Bauer, subject to regulatory approval, will own 20 more radio brands including Sweden’s Mix Megapol, Norway’s Radio Norge, Denmark’s Nova and Finland’s Iskelma.
Discovery Communications reaches more than 10 million people weekly and is the leading commercial radio operator in Sweden and Denmark.
Paul Keenan comments: “SBS Discovery radio has great brands, outstanding talent and is well positioned for growth in countries which love radio. Radio has a bright future and we are looking forward to seeing SBS accelerate its growth and digital development alongside Bauer’s expanding and award-winning radio businesses in the UK.”
Dee Forbes, President & Managing Director of Discovery Networks Northern Europe, commented: “The SBS Discovery radio business has performed strongly since it became part of Discovery in 2013. It is now joining Bauer Media who will lead the next phase of its development and growth journey.”
SBS Discovery Radio in Sweden expanded its Mix Megapol brand through a collaboration with NRJ and reaches 4.7m people each week. In Denmark, SBS’s Radio Nova reaches 2.1m people.
In Norway, SBS’s Radio Norge has a weekly reach of 1.9m, and in addition, the country is to be the first territory in the world to conduct a DAB digital switch-over In Finland, SBS Discovery Radio reaches 1.6m listeners each week with The Voice and Iskelma.
Across the Nordic region SBS Discovery radio reaches more than 4m unique users through its digital platforms and online radio players.
Bauer has more than 60 radio stations in the UK, 50 radio stations in Poland, in Slovakia Bauer owns Rádio Expres, and in Germany Bauer has a 25 per cent share in Radio Hamburg.