BBC WM to encourage young people to vote
BBC WM to encourage young people to vote
Posted by
BBC WM to encourage young people to vote

BBC WM has launched a new local digital service which aims to engage younger people in the run up to the General Election.

#brumvotes is focusing on the key issues that matter most to 18-30 year old voters in Birmingham by repacking WM content in a way that is more attractive to youngsters.

A brand new ‘pop-up’ local website to host #brumvotes content has launched at alongside social media feeds on Twitter, Instagram and Tumblr as well as a YouTube channel to distribute this content.

There are also plans to organise local activity to inform young people about the election and the key local issues.

Gareth Roberts, Head of Local Radio Development, says: “BBC WM already has an excellent track record in providing local political news and insight to older audiences in Birmingham. #brumvotes is about making that journalism relevant and useful to voters aged 18-30. Birmingham is one of Europe’s youngest cities and we hope #brumvotes gives thousands of first- and second-time voters the information they need before deciding where to put their cross on 7 May.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 1 2007 13 April, 2015 Station News 1:32 pm 20154 Monday, April 13th, 2015

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Radio Festival 2016 - September 26, 2016 at 9:00 am (The British Library, 96 Euston Rd, London NW1 2DB, United Kingdom)
Thanksgiving service to Sir Terry Wogan - September 27, 2016 at 12:00 pm (Westminster Abbey, London)
Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
More events