A number of commercial radio stations around the world are signing up to a new BBC World Service news bulletin.
BBC Minute is a 60 second ‘news blast’ aimed at younger audiences around the world and updates every 30 minutes, 24 hours a day.
The 60-second broadcast is available for download on iTunes and will also be distributed via partnerships with radio music stations around the world, particularly those aimed at younger listeners.
The service has been running in Africa since February, with partners including YFM 99.2 in South Africa. The Beat 99.9 in Lagos, Nigeria, and Fresh FM in Namibia are among other new partner stations.
Mary Hockaday, Controller, World Service English says: “BBC Minute shows the World Service doing things differently. We’re providing a lively, bite-sized summary of the day’s global news for younger audiences. I’m thrilled so many partner stations are keen to work with us to bring our impartial, accurate news – the world’s most trusted – to fresh listeners, as we’re always looking for new ways to reach new audiences.”
Steve Titherington, Senior Commissioning Editor, World Service says: “BBC Minute provides direct news for the young and curious. Half the world is under 35. They are hungry for information and connected to the world in ways they themselves are shaping. BBC Minute shares in this change with new forms of storytelling and new forms of audio. The result is vibrant and quick but it’s also ruthlessly accurate and balanced. This is an alternative World Service but still the BBC World Service!”
Meet the BBC Minute team
Posted by BBC World Service on Wednesday, 11 February 2015Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.